Senior Salesforce Marketing Cloud Developer

About the role

The Senior Marketing Technology Developer builds, implements and maintains the marketing technology solutions that power multi-channel customer engagement, personalization and lifecycle marketing. Working within established platform architecture and governance standards, the role delivers high-quality technical builds across Salesforce Marketing Cloud and the broader CRM ecosystem, covering customer journeys, automations, integrations and data-driven personalization at scale.

Key responsibilities

• Build, test and deploy customer journeys, triggered communications and lifecycle campaigns across Email, SMS, Push, Direct Mail and other channels using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Audience Builder/Data Extensions and Distributed Marketing.
• Develop and maintain integrations between Marketing Cloud, CRM systems (Sales Cloud, Service Cloud), data warehouses, APIs and third-party vendors to support real-time marketing.
• Write and maintain AMPscript, SSJS, HTML, CSS and JavaScript for personalization, dynamic content and automation logic.
• Build and maintain audience segmentation and data models using SQL, ensuring data accuracy and scalability.
• Work in line with governance standards, including subscriber management, consent management, data retention and compliance with CAN-SPAM, GDPR and CCPA.
• Troubleshoot platform issues, monitor deliverability and rendering quality, and resolve defects in marketing automation workflows.
• Partner with Marketing, Product, Data, Compliance and Engineering teams to turn campaign requirements into working technical solutions.
• Evaluate and pilot new platform features, tools and integrations, and document workflows, integrations and technical processes.
• Mentor junior developers, contribute to coding standards and flag scalability, security or compliance risks.