Senior Marketing Manager

About the role

The Senior Marketing Manager will lead Uniqlo’s growth in the Philippines by shaping and executing marketing strategies that align with the Life Wear concept. Working closely with product, sales, and merchandising teams as well as global headquarters, you will drive brand awareness, customer acquisition, and loyalty across both offline and online channels.

Key responsibilities

• Develop and implement brand positioning and awareness campaigns that make Uniqlo top‑of‑mind for Filipino consumers.
• Analyse market trends, consumer behavior, and e‑commerce insights to inform business planning and product positioning.
• Collaborate with sales, merchandise planning, and cross‑functional partners to create weekly, monthly, and annual marketing plans that support sales and gross‑profit targets.
• Design and launch promotional programs and in‑store events to increase foot traffic in key cities.
• Manage relationships with local government, community groups, and sustainability partners.
• Oversee the marketing budget, ensuring efficient allocation and ROI tracking.

Required profile

• Bachelor’s degree in any field.
• Minimum 10 years of relevant experience, preferably at senior manager level in marketing.
• Proven leadership, communication, and decision‑making abilities.
• Strategic mindset with a strong business‑owner orientation.

Required skills