Performance Marketing Manager (E‑commerce)

About the role

We are looking for a Performance Marketing Manager to own the strategy, execution, and optimisation of paid media for our direct‑to‑consumer e‑commerce business. You will drive profitable customer acquisition, improve lifetime value, and collaborate with creative, product and analytics teams to turn data into scalable growth.

Key responsibilities

• Design and implement a full‑funnel paid media strategy aligned with revenue and margin targets.
• Manage forecasting, pacing and daily optimisation to meet CAC, ROAS and payback goals across multiple geographies.
• Own account structure, bidding, audience strategy and budget allocation; run A/B and incrementality experiments.
• Lead creative testing loops, brief creative teams and optimise CTR, CVR and CPA.
• Oversee product feed health (GMC, feed rules, promotions) and ensure clean tracking via GTM, pixels and conversion APIs.
• Build weekly and monthly performance reports with actionable insights for stakeholders.
• Monitor competition, platform changes and identify new channels or beta opportunities.
• Manage agencies or freelancers, enforcing best‑practice SLAs.

Required profile

• 5+ years in performance marketing for DTC/e‑commerce brands, handling seven‑figure annual budgets.
• Proven success scaling Search/Shopping and Paid Social while improving efficiency.
• Strong quantitative mindset with experience in CAC, ROAS, cohort analysis and experimentation.
• Excellent communicator able to influence cross‑functional teams.

Required skills

• Google Ads (Search, Shopping, Performance Max)
• Meta Ads (Facebook/Instagram)
• GA4, Google Tag Manager, conversion tracking and attribution
• Advanced Excel/Google Sheets (lookups, pivots)
• Familiarity with BI tools such as Looker or Tableau
• Experience with product feed management (GMC) and server‑side conversions
• Bonus: SQL, YouTube, TikTok, Reddit advertising

What we offer

• Competitive hourly rate of $8‑$12 (USD) with flexibility based on experience.
• Opportunity to shape growth for a fast‑moving DTC brand.
• Collaborative, data‑driven environment.