On-Page SEO Specialist

About the role

The On-Page SEO Specialist will design and implement on‑page optimization strategies for local plumbing and HVAC businesses. You will map out SEO game plans for newly onboarded clients, conduct research, and ensure website content aligns with search‑engine best practices.

Key responsibilities

• Research client service areas to identify target cities, keyword volume, population, and household income.
• Audit existing website performance to decide which content and pages should be transferred.
• Perform keyword research for client services, defining primary, secondary, and semantic keywords.
• Map website navigation, establishing clear page hierarchy, consistent URL structures, and a user‑friendly experience.
• Create SEO‑optimized meta titles, descriptions, and H1 tags.
• Quality‑assure copywriters’ content for keyword targeting, internal linking, and overall quality.
• QA staging and live websites to confirm all on‑page SEO elements are correctly implemented.
• Collaborate with GBP Specialist, Technical SEO Specialist, and SEO Director.

Required profile

• 3+ years in an SEO‑focused role (specialist, manager, etc.).
• At least 1 year working with local, service‑based businesses.
• Fluent English with strong content‑writing knowledge.
• Basic understanding of SEO analytics and content performance metrics.

Required skills

• Proficiency with content management systems, especially WordPress.

What we offer

• Full‑time schedule: 8:00 am – 5:00 pm Central Standard Time.
• Opportunity to work on diverse local‑business SEO projects.