Marketing Officer

About the role

The Marketing Officer will lead the planning and execution of advertising and promotional campaigns across multiple channels, with a strong focus on digital and social media. Based in Pasig, the role combines strategic analysis with hands‑on fieldwork to boost product visibility and market share.

Key responsibilities

• Design and implement advertising and promotional campaigns for products or services on social media, print and other media channels.
• Analyze consumer data, market trends and competitor activities to uncover new promotional opportunities.
• Define target audiences and tailor messaging to maximise impact.
• Collaborate with cross‑functional teams to ensure consistent brand communication.
• Conduct fieldwork and on‑site activities as required.

Required profile

• Bachelor’s degree in Marketing or a related field.
• Minimum of 2 years of experience in marketing roles.
• Digital‑savvy with a deep understanding of social media platforms.
• Analytical mindset, innovative, creative and able to work well in a team.
• Willingness to perform fieldwork and work on‑site in Pasig.

Required skills

• Social media platforms