Marketing Manager

About the role

The Marketing Manager will lead the planning and execution of marketing initiatives that enhance the family‑friendly experience at SM Mall of Asia. The role focuses on driving foot traffic, vehicle count and mall sales through cost‑effective campaigns and activations.

Key responsibilities

• Promote tenants and affiliates to attract more shoppers and increase sales.
• Design and launch special campaigns such as mall openings, CSR activities, seasonal modules, 3‑day sales and special promotions.
• Monitor the mall’s event calendar and coordinate with tenants, brands and third‑party partners.
• Maintain internal and external communications to keep all functions aligned with marketing objectives.
• Develop and execute the annual communication plan, including creative concepts, key visuals, printing and installation of collaterals across in‑mall, social media and local newspaper channels.
• Coordinate with VDD, creative agencies, printers, PR teams, bloggers and the head‑office media team.
• Ensure compliance with existing policies and oversee the schedule and task assignments of Marketing Officers and agency personnel.

Required profile

• Bachelor’s degree in Marketing, Mass Communication, Advertising, Management or a related field.
• 3‑5 years of managerial experience in marketing, event management or advertising.
• Strong communication, analytical and presentation abilities.
• Willingness to be based at SM Mall of Asia in Pasay City.

Required skills

• Proficiency in MS Office.
• Experience with Keynote for presentations.
• Basic knowledge of Adobe Photoshop.
• Video editing capabilities.
• Photo editing capabilities.