Marketing Campaigns Specialist

About the role

The Marketing Campaigns Specialist will design, launch and monitor on‑site assets such as microsites, banners, push notifications and vouchers. You will collaborate with Marketing, Business Development, Operations and Finance teams to deliver end‑to‑end campaigns that boost commercial performance during major Shopee events.

Key responsibilities

• Create, set up and ensure quality execution of on‑site campaign assets.
• Coordinate with cross‑functional teams to guarantee timely, full‑scale launch of campaigns from concept to go‑live.
• Develop campaign ideas that drive key business metrics during peak days like 11.11 and 12.12.
• Perform post‑campaign analysis, generate data‑driven insights and recommend improvements.
• Review and optimise existing campaign workflows for greater efficiency.

Required profile

• Bachelor’s degree (marketing or business management preferred).
• Fresh graduates welcome; 1‑2 years of marketing experience, preferably in e‑commerce, FMCG or telecom.
• Strong analytical mindset and excellent written and spoken English.
• Ability to multitask, pivot quickly in a fast‑paced environment and meet deadlines.
• Ownership, integrity, teamwork and creative problem‑solving skills.

Required skills

• Microsoft Office (Excel, PowerPoint).
• Google Suite (Sheets, Slides).