Key Account Manager – Retail – FMCG

About the role

The Key Account Manager will drive growth for top retail and FMCG brands on Lazada’s platform, balancing profitability with competitive positioning. You will act as the primary liaison between brands and the marketplace, shaping commercial strategies and ensuring optimal product assortment.

Key responsibilities

• Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
• Manage P&L, cost structures, and promotional budgets to maximize profitability.
• Secure brand funding for platform promotions, co‑marketing initiatives, vouchers, installment plans and exclusive deals.
• Analyze sales data, market trends and profitability reports to optimise category performance.
• Lead business planning with top electronics and FMCG brands, negotiating exclusive launches and promotional campaigns.
• Work with brands to implement always‑on seller vouchers, time‑bound promotions and cross‑category collaborations.
• Optimise assortment planning, monitor sell‑through rates, stock levels and Days of Inventory.
• Develop demand‑forecasting strategies to minimise overstock and prevent stockouts.
• Collaborate with logistics and supply‑chain teams to improve inventory flow and fulfilment efficiency.

Required profile

• Bachelor’s degree in Business, Marketing, Supply Chain or a related field.
• Minimum 2 years of experience in e‑commerce, retail, FMCG or category management.
• Strong understanding of P&L management, demand planning and commercial negotiations.
• Proven ability to work with brands and suppliers to negotiate win‑win deals.
• Excellent analytical, problem‑solving and stakeholder‑management capabilities.

Required skills

• Excel
• SQL