General Manager – Philippines

About the role

The General Manager will be the top leader for the Philippines operation of a European multinational in food manufacturing and trading. Reporting to the Regional Director, the role is responsible for overall business performance, strategy, and profit growth across all functions.

Key responsibilities

• Lead and manage the full spectrum of business operations in the Philippines, ensuring sustainable growth and profitability.
• Drive sales and market expansion strategies to increase market share and revenue.
• Oversee marketing initiatives to strengthen brand positioning and customer engagement.
• Ensure operational excellence across supply chain, production, and distribution.
• Manage financial performance, including budgeting, forecasting, cost control, and profitability improvement.
• Identify and implement cost optimisation and efficiency initiatives.
• Strengthen internal processes, governance, and controls in line with multinational standards.
• Build, lead, and develop a high‑performing team of more than 20 employees across all functions.
• Collaborate with regional stakeholders to align local strategy with global objectives.
• Ensure compliance with local regulations and corporate policies.

Required profile

• Proven senior leadership experience in General Management or a comparable role within FMCG, food manufacturing, or trading.
• Strong understanding of trading business models, supply chain, distribution, and margin management.
• Demonstrated track record of driving sales growth and improving overall business performance.
• Experience in cost management, operational efficiency, and process improvement.
• Commercial acumen with the ability to balance strategic thinking and hands‑on execution.
• Excellent leadership and stakeholder management skills.
• Experience working in a multinational environment is highly preferred.
• Willingness to be based in or relocate to Manila, Philippines.

Required skills

What we offer

• Opportunity to lead a key market for a reputable European multinational.
• Full ownership of business operations and strategy.
• High visibility role with direct regional exposure.
• Strong platform for career growth within a global organization.