Freelance Social Media Specialist (PH Market)

About the role

We are seeking a Freelance Social Media Specialist to create and localise content for the Philippines market. Working remotely, you will collaborate with our regional team to adapt global campaigns, generate fresh ideas and produce engaging assets that resonate with Filipino audiences.

Key responsibilities

• Create engaging posts for Instagram, Threads, TikTok, X (Twitter) and other relevant platforms.
• Develop content ideas based on local trends, audience interests and online conversations.
• Localise global campaigns into culturally relevant content for the Philippines.
• Design simple graphics and visual assets using Canva, Adobe Express, Figma or similar tools.
• Support campaign planning, maintain content calendars and ensure brand voice consistency.
• Leverage AI tools for ideation, copywriting and creative development.
• Incorporate feedback and refine content to meet campaign objectives.

Required profile

• Fluent in English and Tagalog/Filipino.
• Strong understanding of Filipino digital culture, social media trends and audience behaviour.
• Proven experience creating content for Philippine audiences and managing social media channels.
• Ability to work independently in a remote environment.

Required skills

• AI‑powered tools: ChatGPT, Canva AI, Adobe Firefly, Midjourney, DALL·E.
• Design platforms: Canva, Adobe Express, Figma, Photoshop.