Facebook Ads Specialist

About the role

We are seeking a Facebook Ads Specialist to join STERRY Limited’s media buying team. Working remotely, you will manage Meta ad campaigns across multiple international markets, bridging data, creative strategy, and execution to drive measurable performance.

Key responsibilities

• Support campaign setup, A/B testing, and day‑to‑day execution in Meta Ads Manager as directed by the Senior Ads Specialist.
• Conduct market‑level performance analysis across assigned regions, surfacing patterns and flagging anomalies.
• Manage and maintain task cards across the media buying workflow, ensuring cross‑functional deliverables stay on track.
• Track creative performance, KOL ad rights timelines, and campaign scheduling proactively.
• Draft creative briefs based on performance data, providing clear direction for video editors and graphic designers.
• Run competitor audits on offers, creative, copy, and landing pages using existing frameworks.
• Prepare first‑draft weekly performance narratives for senior review.
• Coordinate between media buying, creative, and PR/KOL teams on timelines and feedback loops.
• Proactively flag issues and surface recommendations before they become problems.
• Perform ad‑hoc tasks and adapt quickly to shifting priorities.

Required profile

• Minimum 2 years of hands‑on experience managing Meta ad campaigns.
• Prior experience in an agency or fast‑paced environment is a plus.
• Analytical mindset with a keen eye for data anomalies.
• Ability to write actionable creative briefs that guide editors effectively.
• Comfortable collaborating with creative, PR, and KOL teams.
• Strong project coordination skills to track progress and address bottlenecks.
• Proactive communicator who alerts stakeholders early to potential issues.
• Comfortable operating in ambiguity without a clear brief or playbook.
• Genuine curiosity about performance marketing trends.

Required skills

• Meta Ads Manager
• A/B testing