Digital Specialist – Digital, Social Media & Performance Marketing

About the role

Oakley is seeking a highly driven Digital Specialist to lead and execute its digital marketing initiatives across all online platforms in South East Asia and Korea. The role combines strategic planning, social media ownership, website analytics, and CRM email campaigns to boost brand visibility and business growth.

Key responsibilities

• Develop and manage the annual digital marketing calendar aligned with brand and commercial goals.
• Plan, schedule, publish, and optimize content on Instagram and Facebook, including paid social campaigns.
• Analyze Google Analytics data for all Oakley SEAK websites, track KPIs, and recommend optimization actions.
• Design, execute, and report on Mailchimp email campaigns, maintain subscriber lists, and conduct A/B testing.
• Create content guidelines for athlete seeding and ensure brand consistency across all digital assets.
• Prepare monthly performance reports, consolidate social metrics, and present insights to internal stakeholders.

Required profile

• Creative and data‑driven mindset with proven experience in digital strategy.
• Strong analytical skills and ability to translate insights into actionable improvements.
• Excellent collaboration skills to work with internal teams and external partners.

Required skills

• Google Analytics
• Mailchimp
• Instagram and Facebook platform management
• Paid social advertising (e.g., Facebook Ads Manager)
• A/B testing for email and social campaigns