Digital Performance Marketing Specialist

About the role

Travel + Leisure Co. is seeking a Digital Performance Marketing Specialist to lead paid media initiatives across the Asia Pacific region. You will develop, execute, optimize and report on campaigns that drive measurable business growth for the company’s vacation ownership and travel membership brands.

Key responsibilities

• Develop and execute digital media plans aligned with business objectives and target audiences.
• Manage paid advertising campaigns across Google Ads, Meta, YouTube, Display, TikTok and other channels.
• Allocate and optimize advertising budgets to maximize ROI and meet acquisition targets.
• Conduct audience segmentation, targeting, retargeting and campaign forecasting.
• Monitor daily performance and implement optimization strategies, including creative and bidding tests.
• Own end‑to‑end campaign execution: setup, launch, optimization, reporting and post‑campaign analysis.
• Analyze channel performance, attribution data and conversion trends to guide investment decisions.
• Identify opportunities to scale successful campaigns and improve media efficiency.
• Manage Google Tag Manager implementations and ensure tracking accuracy.
• Configure and analyze performance data within GA4 and develop dashboards for stakeholder visibility.
• Support SEO activities and manage website content updates through WordPress.
• Collaborate with creative and business teams on landing‑page enhancements and digital experience improvements.

Required profile

• 3+ years of hands‑on experience in media planning, media buying and paid advertising campaign management, preferably in the Asia Pacific market.
• Proven ability to manage media budgets, optimize campaign performance and make data‑driven decisions.
• Working knowledge of SEO, tagging implementation and website content management.

Required skills

• Google Ads
• Meta (Facebook) Ads
• YouTube Ads
• Display advertising platforms
• TikTok Ads
• Google Tag Manager
• GA4 (Google Analytics 4)
• WordPress
• SEO
• Audience segmentation and targeting
• Campaign forecasting
• Data analysis and dashboard creation