Digital Marketing Technology Officer

About the role

The Digital Marketing Technology Officer will support NUSTAR Brand Marketing by combining technical expertise with strategic marketing insight. You will help shape consumer‑focused campaigns, improve data workflows, and drive innovative growth initiatives across digital channels.

Key responsibilities

• Identify and prioritize new business and marketing opportunities, developing consumer‑centric strategies and programs.
• Lead cross‑functional digital marketing projects and map the current digital landscape.
• Create landing pages and manage the technical execution of campaigns.
• Document and maintain marketing automation platform processes, programs, and procedures.
• Define, prioritize, and implement enhancements to marketing technology.
• Conduct market research, gather business requirements, and produce performance reports.
• Collaborate with other marketing verticals on integrated marketing communications (IMC) for the NUSTAR brand.

Required profile

• 1‑3 years of experience in digital marketing or marketing technology.
• Strong understanding of data lifecycle management, including rationalization, sourcing, standardization, integration, and integrity.
• Experience with platform/website development, SEO, SEM, and attribution modeling.

Required skills

• SQL
• HTML
• CSS
• Analytic modeling
• Website management
• Mobile app development
• Campaign management
• Business intelligence
• Customer data integration
• SEO / SEM
• Attribution modeling
• Ad‑tech tools
• Chatbot development
• Community management