Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to drive growth for our clients through data‑driven, multi‑channel campaigns. The role focuses on generating leads, increasing sales, and boosting brand awareness across social media, email, websites, and paid advertising.

Key responsibilities

• Develop and execute digital marketing strategies aligned with business objectives, including market research and KPI definition.
• Create and manage content calendars for social, email, and other digital channels.
• Plan, launch, and optimise paid campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
• Monitor performance metrics, run A/B tests, and provide actionable insights to improve conversion rates.
• Manage SEO initiatives and website performance to enhance organic reach.
• Collaborate with designers, copywriters, and other creatives to produce campaign assets.
• Prepare regular reports for leadership on campaign ROI and growth opportunities.

Required profile

• Minimum 3 years of experience as a Digital Marketing Specialist.
• Proven track record managing multi‑channel digital campaigns, both paid and organic.
• Hands‑on experience with campaign planning, execution, and performance analysis.

Required skills

• Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads
• Google Analytics 4 (GA4), Adobe Analytics, Matomo, Plausible
• Email marketing platforms: Klaviyo, Mailchimp, Campaign Monitor
• Marketing automation tools: HubSpot Marketing Hub, ActiveCampaign, Omnisend
• Design and content creation tools: Canva, Adobe Express, VistaCreate
• SEO and website optimisation tools
• Data visualisation and reporting: Tableau, Power BI, Looker Studio
• Collaboration tools: Google Workspace, Microsoft 365, Slack, Zoom