Digital Marketing Officer

About the role

We are looking for a Digital Marketing Officer to lead MVMC’s online presence, drive patient engagement and support revenue growth through strategic digital campaigns. The role blends performance marketing, content creation and graphic design to deliver compliant, compelling communication across all digital channels.

Key responsibilities

• Develop and execute a social‑media strategy and content calendar for Facebook, Instagram, LinkedIn and the website.
• Create, write and design engaging posts, videos, stories and digital ads that reflect MVMC’s brand and values.
• Plan, launch and optimise paid campaigns (Meta Ads, Google Ads/SEM, SEO) to increase patient census and hospital revenue.
• Design lead‑generation funnels and conduct A/B testing, audience targeting and performance analysis.
• Monitor KPIs such as reach, engagement, cost‑per‑lead and ROAS, and produce regular performance reports.
• Produce graphics and digital banners using Adobe Creative Suite or Canva, ensuring consistency across formats.
• Collaborate with department heads, doctors and the marketing team to create targeted service and health‑package campaigns.
• Stay up‑to‑date with digital‑marketing trends and healthcare‑industry best practices.

Required profile

• Proven experience as a Digital Marketing Officer, Social Media Manager or Performance Marketer with a strong portfolio.
• Hands‑on expertise with Meta Ads Manager and Google Ads.
• Solid understanding of Google Analytics, social‑media analytics dashboards and KPI reporting.
• Proficiency in graphic‑design tools such as Adobe Photoshop, Illustrator or Canva Pro.
• Experience in healthcare, corporate or regulated environments is a plus.

Required skills

• Meta Ads Manager (Facebook/Instagram)
• Google Ads / SEM
• Google Analytics
• SEO / A/B testing
• Adobe Photoshop
• Adobe Illustrator
• Canva Pro
• Social‑media analytics dashboards