Digital Marketing Officer

About the role

The Digital Marketing Officer will lead the creative and technical production of multimedia assets across all brand channels. This role blends visual storytelling with event technology to deliver engaging, on‑brand experiences for both internal and external audiences.

Key responsibilities

• Define the creative vision and quality standards for visual, video, and multimedia outputs.
• Oversee end‑to‑end production of brand assets, including graphic design, AV content, digital collaterals, and print materials.
• Plan, set up, and execute webinars, hybrid events, livestreams, and recordings, ensuring reliable AV infrastructure and real‑time troubleshooting.
• Establish and maintain production workflows, SLAs, and calendars to guarantee timely delivery.
• Manage relationships with external vendors, agencies, and production partners, optimizing cost and contract terms.
• Maintain the Brand Book, asset libraries, and visual identity standards, acting as the gatekeeper for brand consistency.
• Adapt content for different audience preferences and platforms in coordination with channel managers.

Required profile

• Bachelor’s degree in Business, Marketing, or a related field.
• Prior marketing experience, preferably within the financial services industry (trust, investments, banking, insurance).
• Strong understanding of multimedia production principles and brand governance.
• Experience with event technology platforms and production workflow methodologies.
• Familiarity with financial services marketing regulations and compliance.

Required skills

• AV production and video editing
• Graphic design and digital content creation
• Brand asset management and Brand Book governance
• Webinar, livestream, and hybrid event platforms
• Production workflow and project management tools
• Vendor and agency management
• Digital asset management and content management systems
• Knowledge of financial services marketing compliance