Creative Strategist

About the role

We are seeking a top‑tier Creative Strategist with deep DTC and eCommerce experience to own the creative strategy for our Meta advertising campaigns. You will shape the angles, hooks, scripts, and visual direction that drive performance across the funnel.

Key responsibilities

• Research competitors and market trends using tools such as Facebook Ads Library, Reddit, Amazon reviews, and customer comments.
• Develop testable ad concepts, angles, hooks, scripts, and creative briefs for Meta ads at TOFU, MOFU, and BOFU stages.
• Write compelling scripts for video, UGC, and image ads that feel human and premium.
• Provide clear creative direction to video editors, graphic designers, and UGC creators.
• Build weekly and monthly testing plans aligned with product goals and performance data.
• Review creatives before launch, offering specific feedback on hook strength, messaging, compliance, and conversion potential.
• Ensure all concepts comply with Meta ad policies, avoiding prohibited language.

Required profile

• Proven track record as a Creative Strategist for DTC/eCommerce brands.
• Strong copywriting ability for paid ads, UGC scripts, and direct‑response angles.
• Experience scaling high‑budget Meta/TikTok campaigns and presenting proof of successful ads.
• Ability to analyze winning and losing ads and articulate the reasons behind performance.
• Organized, fast, proactive, and capable of generating multiple creative ideas each week.

Required skills

• Meta advertising platforms
• TikTok advertising platforms
• Facebook Ads Library research