B2B Sales Manager – Food & Beverage Retail

About the role

The B2B Sales Manager will lead revenue growth across Office and HORECA channels for a food and beverage retail business. Reporting to the Commercial Head, the role focuses on acquiring new customers, expanding existing accounts, and building strong client relationships.

Key responsibilities

• Drive new customer acquisition and grow existing B2B accounts.
• Lead sales and marketing programs to increase brand awareness and revenue.
• Manage and coach the B2B sales team to achieve business objectives.
• Build and maintain strong relationships with clients and key stakeholders.
• Resolve client issues and understand key account needs.
• Oversee financial performance of the B2B channel.
• Coordinate with third‑party providers for after‑sales service.

Required profile

• At least 3 years of B2B sales experience, preferably in a premium brand or FMCG environment.
• Bachelor's or university degree.
• Proven success in sales, account management, and profitable business growth.
• Strong negotiation, communication, networking, and leadership abilities.
• Customer‑focused, results‑driven and able to work independently under pressure.
• Proficient in English with excellent interpersonal skills.

Required skills