B2B Audience Insights Manager

About the role

Optum is seeking a full‑time B2B Audience Insights Manager to join its Manila team. You will generate actionable insights that guide marketing, product, and commercial strategies for Optum’s business clients.

Key responsibilities

• Design and manage audience and market research initiatives, including surveys, qualitative and quantitative studies, and competitive assessments.
• Analyze data from multiple sources, synthesize findings into clear narratives, and develop strategic recommendations.
• Build dashboards and reports, and present insights to senior stakeholders in a compelling manner.
• Identify knowledge gaps, prioritize research road‑maps, and continuously improve research methods and tools.
• Partner with cross‑functional teams such as marketing, sales, product, and analytics to align insights with business objectives.

Required profile

• Strong business insight capabilities with experience translating data into strategic recommendations for B2B stakeholders.
• Proven experience in a B2B environment, preferably within health care, technology, or related industries.
• Bachelor’s degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field; advanced degree is a plus.
• Ability to work on‑site in Manila, manage multiple projects in a fast‑paced environment, and maintain high accuracy and integrity.

Required skills

• Proficiency with Excel
• Experience using BI tools
• Familiarity with statistical software for data analysis