Social Media Marketing Specialist – Brand & Hospitality

About the role

The Social Media Marketing Specialist will drive NUSTAR’s online presence across its hotel, food & beverage and entertainment brands. Working within the Brand Marketing team, you will create and execute content that builds awareness, engages audiences and supports promotional campaigns.

Key responsibilities

• Develop monthly and campaign‑specific social media content calendars aligned with brand campaigns, business objectives and events.
• Produce social‑first assets such as reels, short‑form videos, stories, static posts, carousels and behind‑the‑scenes footage, coordinating with designers, videographers and copywriters.
• Schedule and publish approved content on platforms including Facebook, Instagram, TikTok, LinkedIn, YouTube Shorts and other relevant channels.
• Monitor and respond to comments, messages, mentions and reviews, escalating any guest concerns to the appropriate department.
• Prepare briefs and guidelines for influencer, KOL and creator collaborations, track deliverables and evaluate performance metrics.
• Collaborate closely with Integrated Marketing Communications, Digital Marketing, F&B, Rooms, Commercial Sales, Events and Entertainment Marketing to ensure content aligns with overall marketing priorities.

Required profile

Required skills