Social Media Manager (Instagram & TikTok)

About the role

We are seeking a Senior Social Media Manager to own and scale our Instagram and TikTok presence. Working remotely alongside the founder and a dedicated virtual assistant, you will turn educational expertise into lead‑generating content for a fast‑growing Google Ads agency serving eCommerce brands.

Key responsibilities

• Develop and continuously refine the end‑to‑end Instagram and TikTok strategy aligned with business growth objectives.
• Research competitors, creators, and emerging trends to identify new content opportunities.
• Translate market insights into actionable content plans, editorial calendars, and growth experiments.
• Write engaging captions, storytelling posts, carousel scripts, and hook‑focused TikTok copy.
• Guide the founder on content topics, messaging, and storytelling angles.
• Review and approve all content before publication to ensure brand voice and quality.
• Monitor performance data and recommend new formats, lead magnets, and optimization tactics.

Required profile

• Senior‑level experience managing Instagram and TikTok for B2B or eCommerce audiences.
• Proven ability to design strategy, conduct research, and drive qualified leads.
• Comfortable working independently as an independent contractor in a fully remote setting.
• Strong analytical mindset with data‑driven decision making.

Required skills

• Instagram platform expertise
• TikTok platform expertise
• Use of AI‑based ideation and research tools

What we offer

• Fully remote work with flexible CET business‑hour schedule.
• Independent contractor engagement paying USD 1,600–1,920 per month.
• Opportunity to shape a scalable, content‑driven marketing engine.