Social Media Content Manager (Instagram)

About the role

GrowthAssistant is seeking a hands‑on Social Media Content Manager focused on Instagram for a leading creator‑led parenting brand. You will work directly with the founders to transform ideas, video assets, podcast clips and trending moments into engaging Reels, carousels, Stories and captions that resonate with a 3 million‑plus follower community.

Key responsibilities

• Coordinate, schedule and publish daily content across Instagram feed, Reels, Stories, highlights and Facebook using Asana.
• Create and edit Reels with InShot, design carousel posts in Canva, and produce interactive Stories with video, text, polls and Q&A.
• Write short‑form captions, hooks and slide copy that reflect the founder’s voice and brand tone.
• Repurpose existing podcasts, Substack articles, transcripts and testimonials into fresh social assets.
• Monitor and respond to comments, manage community engagement and handle sponsored content details.
• Maintain link management tools such as Linktree, ShopMy and Amazon, and keep content organization up to date.
• Track performance metrics, compile weekly/monthly reports and collaborate with founders to refine content strategy.

Required profile

• Minimum 3 years of experience managing social media accounts, preferably Instagram.
• Strong understanding of internet culture, content performance drivers and rapid feedback loops.
• Excellent organizational skills and ability to work independently in a fast‑moving environment.

Required skills

• InShot
• Canva
• Asana