Senior Marketing Manager – Restaurant Brands

About the role

The Senior Marketing Manager will lead the development and execution of marketing strategies for Babyspice Food Corporation’s portfolio of restaurant brands. Based in Quezon City, this full‑time, on‑site position focuses on driving brand positioning, campaign performance and traffic growth across multiple dining concepts.

Key responsibilities

• Plan and manage promotions, digital and offline campaigns, and brand partnerships.
• Coordinate with operations, culinary, and finance teams to align marketing initiatives.
• Oversee creation of marketing materials and content.
• Analyze market trends, customer insights and performance data to optimise campaigns.
• Support sales and traffic growth through data‑driven strategies.
• Lead, mentor and develop the marketing team.
• Manage marketing budgets and collaborate with external agencies.
• Ensure all activities comply with brand standards and regulatory requirements.
• Provide recommendations for marketing and organisational development.

Required profile

• Strong experience in brand and marketing strategy, campaign planning and go‑to‑market execution for multi‑brand or multi‑location businesses.
• Proficiency in digital marketing, including social media management, performance marketing and basic analytics tools.
• Experience in consumer research, market analysis and using data‑driven insights.
• Ability to manage end‑to‑end marketing projects, budgets and timelines while collaborating with cross‑functional teams and agencies.
• Excellent written and verbal communication skills, adaptable messaging for diverse audiences.
• Demonstrated leadership, team management and stakeholder engagement.
• Background in restaurant, food & beverage or hospitality industry is highly preferred.
• Bachelor’s degree in Marketing, Business, Communications or related field; advanced studies or certifications a plus.
• Strong organisational skills, attention to detail and ability to handle multiple priorities in a fast‑paced environment.

Required skills

• Digital marketing
• Social media management
• Performance marketing
• Analytics tools (basic)
• Consumer research
• Market analysis
• Budget management
• Project management
• Team leadership