Senior Ecommerce Manager

About the role

The Senior Ecommerce Manager will define and lead UNIQLO Philippines' overall e‑commerce strategy, driving sustainable and profitable online growth. This role integrates business planning, merchandising, digital marketing, content, platform management, and customer experience while collaborating with cross‑functional teams and global headquarters.

Key responsibilities

• Define and execute short‑ and long‑term e‑commerce strategy aligned with corporate direction.
• Identify new business opportunities, O2O initiatives, and digital innovations to expand market share.
• Lead product assortment planning, inventory strategy, and allocation for the online channel.
• Monitor weekly and monthly sales performance by SKU, category, and campaign, implementing corrective actions as needed.
• Oversee digital marketing strategies including paid media, CRM, promotions, campaigns, and loyalty initiatives.
• Lead content strategy, storytelling, and online merchandising to communicate product value.
• Manage and optimise e‑commerce platforms, website functionality, and analytics tools.
• Champion end‑to‑end online customer experience from browsing to fulfillment and after‑sales service.
• Partner with Customer Service and Operations to improve satisfaction scores and ensure seamless O2O journeys.
• Build, lead, and develop a high‑performing e‑commerce team, setting clear goals and KPIs.

Required profile

• Bachelor’s degree in Business, Marketing, E‑Commerce or related field; Master’s preferred.
• 8‑10 years of experience in e‑commerce, digital business or related fields, with proven leadership experience.
• Track record of scaling e‑commerce businesses in retail, fashion or consumer goods.
• Strong data analytics, commercial judgment and decision‑making abilities.
• Excellent leadership, stakeholder management and communication skills.

Required skills

• E‑Commerce platform management
• Digital marketing strategy
• Data analytics and performance reporting