Salesforce Marketing Cloud Functional Analyst

About the role

PwC is seeking a Salesforce Marketing Cloud Functional Analyst to join its advisory team in Makati. The role blends consulting expertise with deep knowledge of Marketing Cloud to help clients optimise their marketing operations and achieve strategic objectives.

Key responsibilities

• Analyse client business requirements and deliver implementation recommendations for Marketing Cloud.
• Provide guidance, coaching and training to functional users on system configuration and new enhancements.
• Perform day‑to‑day Marketing Cloud administration and support activities.
• Elicit high‑level requirements, create detailed functional specifications, requirement traceability matrices, workflow diagrams and use‑cases.
• Lead client and team meetings, clearly articulate solutions and walk stakeholders through marketing designs.
• Act as the bridge between project managers, QA, development and client teams.
• Participate in test‑plan creation, execution, defect management and test data preparation.
• Design and produce training materials such as job aids, reference guides and manuals.

Required profile

• Proven experience configuring Salesforce Marketing Cloud and its studios (Content Builder, Email Studio, Journey Builder, Mobile Studio, Advertising Studio, etc.).
• Strong analytical skills with the ability to translate business needs into functional solutions.
• Excellent communication and stakeholder‑management abilities.
• Comfortable working in ambiguous environments and driving quality outcomes.

Required skills

• Salesforce Marketing Cloud
• Content Builder
• Data Extensions
• Dynamic Content
• Email Studio
• Journey Builder
• Mobile Studio
• Advertising Studio
• Customer Data Platform
• Marketing Cloud administration