Freelance Social Media Specialist – Philippines Market

About the role

We are seeking a Freelance Social Media Specialist to create and localise content for the Philippines market. The role is fully remote and focuses on adapting global campaigns to Filipino digital culture, trends, and audience behaviour.

Key responsibilities

• Create engaging posts for Instagram, Threads, TikTok, X (Twitter) and other relevant platforms.
• Develop content ideas based on local interests, trends and online conversations.
• Localise global campaigns into culturally relevant assets for the Philippines.
• Design simple graphics and visual assets using Canva, Adobe Express, Figma or similar tools.
• Support campaign planning, content calendars and ensure brand voice authenticity.
• Leverage AI tools for ideation, copywriting and creative development.
• Incorporate feedback and refine content to meet campaign objectives.

Required profile

• Fluent in English and Tagalog/Filipino.
• Strong understanding of Filipino social media culture, trends and audience behaviour.
• Proven experience creating content for Philippine audiences and managing social media channels.
• Ability to work independently in a remote environment.

Required skills

• ChatGPT
• Canva AI
• Adobe Firefly
• Adobe Express
• Midjourney
• DALL·E
• Canva
• Figma
• Photoshop