Employer Brand & Digital Communications Manager

About the role

Salmon is looking for an Employer Brand & Digital Communications Manager to build and run its digital employer‑brand engine. You will attract the talent Salmon needs – engineers, data and product professionals – and turn online interest into qualified candidates.

Key responsibilities

• Translate Salmon’s EVP into targeted campaigns for engineering, data and product talent across local and global markets, using LinkedIn, Telegram, Instagram, TikTok, Reddit and other relevant channels.
• Design and manage end‑to‑end digital funnels – audience segmentation, campaign mechanics, landing pages, lead capture, retargeting and conversion – leveraging AI and automation for research, content creation and reporting.
• Develop employee digital ambassadors, grow Salmon’s presence in online communities, and collaborate with Recruiting to improve candidate quality and funnel performance.
• Own the digital employer‑brand strategy and execution, run LinkedIn organic and paid activities, and build platform‑native presence on Instagram (incl. Threads), TikTok, Reddit and niche talent communities.
• Create and maintain talent‑marketing funnels, landing pages and candidate journeys, keep the career site and job‑board listings fresh, and manage online reputation across search, community and review platforms.

Required profile

• Proven experience in employer branding, talent/recruitment marketing, digital or growth marketing, or audience development.
• Deep knowledge of digital channels, especially LinkedIn organic and paid, and how audiences behave on each platform.
• Track record of building and optimizing digital funnels that connect activity to candidate quality and hiring outcomes.
• Hands‑on experience with user‑generated content, employee advocacy and creating landing pages with no‑code tools or a CMS.
• Fluent in English (C1) and comfortable using AI tools, agents and automation to scale research, content and analytics.

Required skills

• LinkedIn advertising (organic and paid)
• Social media platforms: Telegram, Instagram, TikTok, Reddit
• AI tools and automation
• No‑code landing‑page builders and CMS

What we offer

• Ownership and flexibility with a four‑year stock‑option plan
• Hybrid‑first work environment and modern office in Bonifacio Global City
• Medical insurance support for you and your family
• 22 vacation days, public holidays, sick days and generous parental leave
• Relocation assistance for you and your family, including flights, accommodation and visa support
• Annual stipend for pet relocation and monthly baby‑and‑family allowances
• Opportunities for learning, conferences, internal meetups and company‑sponsored trips to Manila