E-Commerce & Digital Marketing Manager (Pre‑Opening)

About the role

The E‑Commerce and Digital Marketing Manager will lead Mandarin Oriental Makati’s online presence and digital strategy from the pre‑opening phase through launch and beyond. The role focuses on building a strong digital footprint, driving direct bookings, and increasing brand awareness across all digital channels.

Key responsibilities

• Develop and execute the hotel’s e‑commerce and digital marketing strategy in line with Mandarin Oriental brand standards.
• Manage online distribution channels, including the hotel website, OTA platforms, and brand.com.
• Oversee website content, ensuring accuracy, relevance, and SEO optimisation.
• Create and manage digital campaigns across social media, email, and paid‑media channels.
• Monitor performance metrics, analyse data and provide recommendations to maximise ROI.
• Establish digital marketing infrastructure during pre‑opening (social media accounts, email platforms, analytics tools).
• Coordinate with PR, Sales and Revenue Management to ensure integrated commercial efforts.
• Manage relationships with digital agencies, vendors and partners.
• Ensure compliance with data‑privacy regulations and brand guidelines.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Minimum of 5 years’ experience in digital marketing and e‑commerce, preferably within luxury hospitality.
• Proven track record of successful digital campaigns and driving measurable commercial results.

Required skills

• SEO optimisation
• Digital campaign management (social media, email, paid media)
• Website content management
• Analytics tools for performance tracking
• Social media platform expertise
• Email marketing platforms