Digital Media Optimization Specialist

About the role

We are looking for a Digital Media Optimization Specialist to join Cebu Pacific’s Marketing team in Pasay City. The role focuses on planning, executing and analysing digital advertising campaigns across multiple platforms to drive brand awareness and revenue for the Philippines’ leading airline.

Key responsibilities

• Collaborate with the Marketing team to set up, monitor and report on campaigns on platforms such as Google, Facebook, Instagram, Twitter, Baidu, Weibo and others.
• Recommend and execute media placements based on performance data and business objectives.
• Coordinate with ISD, E‑Commerce, Human Resources, Loyalty and other internal groups for digital‑focused initiatives.
• Assess campaign effectiveness, generate insights and adjust strategies to optimise ROI.
• Lead Search Engine Optimization (SEO) efforts for relevant pages of cebupacificair.com.

Required profile

• Bachelor’s degree in Marketing, Integrated Marketing Communications or a related field.
• Minimum 2 years of experience in media planning, media buying or digital campaign management.
• Strong attention to detail, time‑management skills and ability to stay updated on emerging digital platforms.
• Understanding of ROI analysis, audience targeting, demographics and segmentation.

Required skills

• Google Ads (AdWords)
• Google Analytics
• Google Tag Manager
• Facebook Business Manager
• Search Engine Optimization (SEO)