Digital Marketing Specialist

About the role

We are looking for a highly skilled Digital Marketing Specialist to join our growing team. The role blends creativity, analytics, and technical execution to drive brand presence, audience engagement, and client growth across multiple digital channels.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan and manage multi‑channel campaigns on social media, email, search, and digital advertising.
• Set KPIs, monitor performance with analytics, and optimize campaigns for ROI.
• Collaborate with design, development, and sales teams to ensure consistent brand messaging.
• Grow and manage social media presence on Facebook, Instagram, LinkedIn, X, TikTok, and YouTube.
• Create engaging graphics, videos, blogs, and interactive posts.
• Conduct online research, build lead databases, and support outreach via email and LinkedIn.
• Produce AI‑optimized content for discovery tools such as ChatGPT, Microsoft Copilot, Google AI Overviews, and Perplexity.

Required profile

• Dynamic professional with a strong blend of creativity, analytical thinking, and technical expertise.
• Experience managing integrated campaigns and delivering measurable growth.
• Ability to create structured, context‑rich content optimized for AI‑driven search.
• Comfortable working cross‑functionally and handling budget allocations.

Required skills

• HubSpot
• Salesforce
• Zoho
• ChatGPT
• Microsoft Copilot
• Google AI Overviews
• Perplexity

What we offer

• Opportunity to shape digital strategy for diverse clients.
• Collaborative environment with cross‑functional teams.
• Access to cutting‑edge AI and marketing tools.