Digital Marketing Specialist

About the role

Royal Interiors is looking for a creative and results‑driven Digital Marketing Specialist to lead and execute digital campaigns that boost brand awareness, generate qualified leads, and support business growth across online channels.

Key responsibilities

• Develop and implement digital marketing strategies aligned with sales targets and business objectives.
• Plan, launch and optimise monthly SEO‑focused blog articles, keyword research, on‑page optimisation and backlink acquisition.
• Manage Google Ads (SEM) campaigns, monitor CPC, conversions and ROAS, and optimise landing pages for lead generation.
• Oversee social media presence on Instagram, LinkedIn and the company website, creating a monthly content calendar, publishing posts, reels and TikTok videos, and engaging with the community.
• Produce marketing copy for websites, ads, email campaigns and promotional materials while ensuring brand consistency.
• Maintain and update the company website, improve UX and conversion rates, and coordinate technical improvements with developers.

Required profile

• Proven experience in digital marketing, preferably within interior design, architecture, home‑furnishing, luxury retail or lifestyle sectors.
• Strong analytical mindset with the ability to track performance using Google Search Console and Google Analytics.
• Excellent written communication skills and a keen eye for visual storytelling.
• Self‑motivated, detail‑oriented and able to manage multiple projects simultaneously.

Required skills

• SEO
• SEM
• Google Ads
• Google Search Console
• Google Analytics
• Instagram
• LinkedIn
• Keyword research
• Content creation
• Website management