Digital Marketing Specialist

About the role

We are looking for a full‑time Digital Marketing Specialist to join our team in Legazpi. The role focuses on creating, executing and optimizing digital campaigns that promote WorldConnect’s services and strengthen its online presence.

Key responsibilities

• Develop and launch digital marketing campaigns across paid, owned and earned channels.
• Create, curate and manage content for the company’s website and social media platforms.
• Monitor, analyze and report on performance metrics using analytics tools.
• Manage paid advertising initiatives, including budgeting, targeting and optimisation.
• Collaborate with internal teams and external partners to ensure brand consistency and alignment with business objectives.

Required profile

• Bachelor’s degree in Marketing, Advertising, Communications or a related field.
• Proven experience in digital marketing, paid advertising and social media management.
• Strong communication skills, attention to detail and a creative problem‑solving mindset.
• Ability to work effectively in a fast‑paced, team‑oriented environment.
• Experience in the education consultancy or immigration sectors is a plus.

Required skills

• Google Analytics
• Google AdWords (or equivalent paid‑media platforms)