Digital Marketing & Social Media Specialist

About the role

We are seeking a proactive Digital Marketing & Social Media Specialist to join our growing team remotely. The role involves creating engaging content, managing social media channels, supporting digital campaigns, and providing administrative assistance.

Key responsibilities

• Create, schedule, and publish engaging content across multiple social media platforms.
• Manage content calendars and maintain consistent brand messaging.
• Monitor engagement, respond to comments or enquiries, and support community engagement.
• Research industry trends and recommend ideas to improve social media performance.
• Track campaign performance and prepare basic reports.
• Develop social media posts, captions, graphics, blogs, and marketing copy.
• Repurpose videos, articles, and other content into multiple formats.
• Maintain an organized library of marketing assets.
• Design branded graphics, presentations, and promotional materials using Canva.
• Edit short‑form videos for social media platforms, adding captions, transitions, and branding.
• Adapt content for different platforms and screen sizes.
• Assist with creating and scheduling email campaigns, formatting newsletters and promotional emails.
• Update website content using WordPress, uploading blogs, images, and promotional materials.
• Maintain accurate CRM records and support lead tracking and sales administration.
• Manage calendars, appointments, and meeting coordination.
• Prepare reports, presentations, and business documents.
• Organize digital files, perform online research, and provide general administrative support.
• Track tasks, provide regular progress updates, and ensure work accuracy before submission.
• Monitor deadlines, communicate potential issues early, and recommend workflow improvements.

Required profile

• At least 3 years of experience in digital marketing, social media management, content creation, or virtual administration.
• Proven experience working remotely with minimal supervision.
• Excellent written and verbal English communication skills.
• Strong attention to detail.

Required skills

• Canva
• WordPress
• CRM (unspecified platform)
• Video editing