Digital Marketing Officer

About the role

The Digital Marketing Officer will develop and execute digital marketing strategies that support business objectives, increase brand visibility, and promote products and services across online platforms. This role works closely with cross‑functional teams to ensure cohesive marketing initiatives and delivers innovative solutions aligned with company goals.

Key responsibilities

• Plan, implement, and optimise digital marketing campaigns, including SEO, social media, and email marketing.
• Analyse marketing metrics and data to continuously improve campaign performance.
• Collaborate with cross‑functional teams to ensure cohesive marketing initiatives.
• Develop innovative marketing solutions that align with business objectives.
• Execute product promotion strategies from concept through launch.
• Create and edit visual layouts for photo and video materials.

Required profile

• Graduate of a 4‑year course in Digital Marketing or a related field.
• Minimum of 2 years of experience in digital marketing or at an advertising agency.
• Strong understanding of social media platforms, web technologies, analytics and automation tools.
• Excellent communication skills and willingness to work onsite in Makati/Ortigas.

Required skills

• Search Engine Optimization (SEO)
• Social media marketing
• Email marketing
• Analytics tools
• Automation tools
• Web technologies
• Photo editing
• Video editing
• Visual layout creation