Consumer Research Associate

About the role

The Consumer Research Associate will support Meralco’s research initiatives to deepen understanding of customer needs, behaviours and experiences. This role blends traditional market research, human‑centred design, data analytics and digital tools to generate actionable insights that drive customer experience improvements and service innovation.

Key responsibilities

• Integrate management directions, environmental scans and identified study areas into consumer research plans.
• Collaborate with the Consumer Research Lead, internal teams and external agencies to design and execute quantitative and qualitative studies, including surveys, interviews, focus groups, observational and ethnographic research.
• Apply design‑thinking methods to uncover consumer pain points and opportunities, and co‑facilitate workshops such as empathy mapping, journey mapping and service blueprinting.
• Develop and maintain customer journey maps and service blueprints to guide experience‑centric product planning.
• Analyse research and behavioural data to identify trends, segments and insights; translate statistical results into actionable recommendations.
• Monitor competitor activity and emerging trends, integrating findings into business strategies.
• Operate and maintain digital research tools, including survey platforms (Alchemer, Microsoft Forms), collaboration tools (MIRO) and data‑visualisation software (PowerBI, Tableau).

Required profile

• Strong analytical mindset with experience in both quantitative and qualitative research.
• Familiarity with design‑thinking methodologies and workshop facilitation.
• Ability to synthesize complex data into clear, actionable insights.
• Excellent communication skills and collaborative attitude.

Required skills

• Alchemer (survey platform)
• Microsoft Forms
• MIRO (collaboration tool)
• PowerBI
• Tableau
• Statistical analysis and testing
• Design‑thinking and journey‑mapping techniques

What we offer

• Opportunity to work on impactful consumer research projects within a leading utility company.
• Access to modern digital tools and a collaborative environment.
• Professional development in research, analytics and design thinking.