Channel Development Specialist – Bread Business

About the role

The Channel Development Specialist for the Bread Business will drive revenue growth, expand distribution and improve profitability by building strong relationships with distributors and key accounts. This role focuses on identifying new market opportunities, ensuring product availability, and executing trade programs across multiple channels.

Key responsibilities

• Identify and develop growth opportunities to expand and optimise distribution networks.
• Acquire new accounts and manage existing customers to achieve sales targets.
• Implement route‑to‑market and trade programmes across all channels.
• Build and maintain strong relationships with distributors and key accounts.
• Monitor sales performance, analyse gaps and take corrective actions to meet targets.
• Support distributor operations, ensuring alignment with company standards and processes.
• Assist in resolving operational issues to maintain smooth business relationships.

Required profile

• Bachelor’s degree in Business Administration, Economics or a related field.
• Results‑driven with strong problem‑solving abilities.
• Excellent analytical, negotiation and communication skills.
• Proven experience in sales and distribution management.
• Willingness to conduct fieldwork and manage an assigned territory.

Required skills