Business Development Officer

About the role

The Business Development Officer will drive growth across retail, digital, and corporate channels, ensuring that brick‑and‑mortar and multi‑channel operations align with brand vision and profitability targets. This role sits at the intersection of market expansion, corporate account acquisition, and daily operational efficiency.

Key responsibilities

• Identify and secure B2B opportunities, corporate accounts, institutional clients, bulk gifting and customized merchandise partnerships using Primer’s brand portfolio.
• Build and manage a robust pipeline of corporate clients, overseeing the full sales cycle from prospecting to contract negotiation and account maintenance.
• Collaborate with brand managers to develop tailored product packages and volume pricing tiers for corporate buyers.
• Identify high‑potential locations for new concept and standalone stores across key malls and commercial hubs in the Philippines and regional markets.
• Negotiate leases, renewals and commercial terms with mall developers, landlords and other partners.
• Lead the operational blueprint and rollout of new retail concepts, translating creative briefs into functional storefronts.
• Monitor sales targets, analyze store‑level P&L statements and implement data‑driven strategies to reduce shrinkage, manage overhead and boost conversion rates.
• Serve as the bridge between store operations, merchandising, logistics and visual merchandising to ensure optimal stock levels and brand consistency.
• Ensure compliance with corporate policies, local regulations and mall‑partner requirements.

Required profile

• Bachelor’s degree in Business or Marketing.
• Proven track record in sales operations, B2B sales, corporate accounts management or institutional distribution, preferably within retail, apparel or consumer goods.
• Strong analytical and critical‑thinking abilities, highly organized and creative, with a willingness to work in the field as needed.

Required skills

What we offer

• Semi‑flexible full‑onsite schedule in Malate, Manila.