Assistant Social Media Manager (Project Hire)

About the role

The Assistant Social Media Manager will support Filinvest’s paid and organic social media initiatives for a six‑month project. Reporting to the Digital Marketing Head, you will translate strategy into actionable campaign plans, coordinate execution, and ensure performance meets business targets.

Key responsibilities

• Translate the Digital Marketing Head’s paid media strategy into annual, quarterly and campaign‑level plans.
• Develop media plans, budget allocations, audience strategies and campaign priorities aligned with business objectives.
• Review and approve campaign setup, audience targeting, creative assets, tracking implementation and landing‑page readiness before launch.
• Monitor media investments, ensuring campaigns stay within approved budgets and follow platform best practices.
• Manage day‑to‑day execution of paid media campaigns and oversee organic social media operations.
• Coordinate timelines, content requirements, creative approvals and deliverables with Brand & Customer Experience, agencies and internal teams.
• Oversee the work of Paid Media and Social Media Specialists, ensuring quality and timely delivery.
• Monitor performance, evaluate optimization opportunities and align paid and organic efforts for maximum impact.
• Partner with Brand & Customer Experience, Corporate Communications, CRM, Web & SEO, Customer Insights, agencies and business units to support integrated marketing initiatives.
• Maintain compliance with governance standards and escalate significant brand or reputational issues as needed.

Required profile

• Experience managing paid media initiatives and organic social media operations.
• Strong analytical mindset with ability to monitor performance metrics and identify optimization opportunities.
• Proven ability to work cross‑functionally with brand, communications, CRM and agency partners.

Required skills

• Paid media planning and execution.
• Social media campaign management.
• Audience targeting and segmentation.
• Budget management and performance monitoring.
• Collaboration with internal and external stakeholders.