Digital Marketing Manager – Healthcare & Telehealth
Outsourcey
Job description
About the role
We are looking for a Digital Marketing Manager to lead our healthcare and telehealth campaigns. You will shape and execute data‑driven strategies that attract patients and support our clients in the Philippines.
Key responsibilities
- Develop, launch and optimise paid and organic campaigns across Google Ads, Meta, LinkedIn and email platforms.
- Create and manage engaging content for social media, websites, blogs and newsletters.
- Drive patient acquisition through SEO, SEM, content marketing and conversion‑focused tactics.
- Monitor, analyse and report on performance metrics to improve ROI.
- Maintain the company website, landing pages and digital assets for brand consistency.
- Coordinate with internal teams and external agencies to deliver campaigns on time and within budget.
- Conduct market research and competitor analysis to uncover growth opportunities.
- Ensure all activities comply with healthcare advertising standards and privacy regulations.
Required profile
- Minimum 4 years of digital marketing experience, preferably in healthcare or telehealth.
- Strong knowledge of Australian marketing and advertising laws and compliance.
- Proven ability to manage paid campaigns, SEO/SEM, social media and email marketing.
- Excellent copywriting, analytical and project‑management skills with a data‑driven mindset.
- Effective communication and stakeholder‑management abilities in a fast‑paced environment.
Required skills
- Google Ads
- Google Analytics
- Meta Business Suite
- CRM or marketing automation platforms
- SEO
- SEM
What we offer
- Competitive salary
- Opportunity to shape the HR function of a rapidly growing BPO
- Collaboration with industry leaders who have successfully scaled BPOs
- Career growth and development opportunities
- Fully remote work arrangement
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Published 1 month ago
Expires 1 week from now
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