Creative Strategist / AI Creative Producer

About the role

The Boogie Team is seeking a sharp, creative, and fast‑learning Creative Strategist / AI Creative Producer to support a performance‑marketing company that serves the U.S. home‑improvement and local‑services market. You will work at the intersection of creative strategy, direct‑response copywriting, AI‑assisted production, customer research, and performance marketing to develop advertising concepts that drive measurable results.

Key responsibilities

• Develop creative strategies, concepts, testing hypotheses and advertising angles based on homeowner pain points, emotional triggers, savings, property value, trust, seasonal urgency and other motivations.
• Write short‑form video hooks, UGC scripts, headlines, direct‑response ad copy, CTAs and multiple creative variations for Meta, TikTok, YouTube Shorts and other paid‑social platforms.
• Create detailed UGC and video production briefs for creators, actors, contractors, AI avatars and internal teams, specifying hook, script, scene, visual action, tone, props and CTA.
• Review raw footage to identify strongest hooks, cuts, formats and variations for testing.
• Use AI and creative tools to generate concepts, scripts, visuals, voiceovers, image variations and video ideas, and continuously improve AI‑assisted workflows.
• Conduct audience, competitor and market research using sources such as Facebook Ad Library, TikTok, YouTube, Reddit, customer reviews and competitor campaigns.

Required profile

• Sharp, creative and fast‑learning with a strong understanding that creative is a performance engine.
• Ability to combine creative thinking with customer psychology, data, speed and continuous testing.
• Comfort with developing concepts for a wide range of home‑renovation services and local relevance.

Required skills