Subgerente Comercial – Santa Cruz de la Sierra

About the role

The Commercial Deputy Manager will lead the commercial strategy for the Santa Cruz de la Sierra zone, driving sales, profitability and sustainable growth. This role focuses on operational excellence, innovation and team development.

Key responsibilities

• Lead and execute the zone’s commercial strategy, meeting volume, margin, coverage and profitability targets.
• Design and implement action plans aligned with the Balanced Scorecard and corporate strategy.
• Manage pricing, discount and coverage policies to maximize results.
• Ensure proper execution of sales standards and the Plan Punto Máximo (PPM) across all channels.
• Motivate and develop the commercial team, fostering a high‑performance culture.
• Implement merchandising and visibility initiatives to strengthen brand positioning.
• Monitor commercial KPIs and initiate corrective actions when needed.
• Coordinate with Trade Marketing, Logistics, Collections and other functions for efficient operations.
• Maintain strong relationships with strategic customers and identify market growth opportunities.

Required profile

• 3‑4 years of experience in commercial management, FMCG sales or distribution channels.
• Proven track record leading commercial teams and managing sales indicators.
• Knowledge of commercial strategies, point‑of‑sale execution and budget administration.
• Experience with pricing policies, negotiation and market analysis.
• Result‑oriented decision‑maker with strong leadership abilities.
• Willingness to conduct field work and travel within the assigned zone.
• Bachelor’s degree in Commercial Engineering, Business Administration, Marketing or related field; specialization in Sales or Trade Marketing is a plus.

Required skills

What we offer

• Opportunity to lead a dynamic commercial team in a fast‑growing market.
• Competitive compensation package.
• Professional development and growth prospects.