Strategic Market Planner

About the role

Join McDonald’s Philippines as a Strategic Market Planner and help shape the growth of the nation’s largest fast‑food network. You will use data‑driven insights to identify new opportunities and support expansion strategies across the country.

Key responsibilities

• Analyze and validate the market potential of provinces using internal and external data to guide network growth.
• Identify and define mini‑markets within provinces, applying market planning principles for targeted, sustainable expansion.
• Evaluate trade‑area gaps and recommend actions for site selection, pipeline development, and resource allocation.
• Conduct regular post‑analysis to assess performance, refine strategies, and drive continuous improvement.
• Collaborate with cross‑functional teams to align market plans with national business objectives and ensure profitable expansion.

Required profile

• Bachelor’s degree in Business Management, Economics, or a related field.
• At least one year of experience in business development, strategic planning, or market research (e.g., trade marketing, real‑estate planning, asset management, development strategy, data & analytics).
• Advanced analytical and business acumen.
• Strong communication, presentation, and problem‑solving abilities.
• Willingness to engage in extensive field work.

Required skills

• Proficiency in Microsoft Excel.
• Proficiency in Microsoft PowerPoint.