Senior Director, Commercial APAC

About the role

The Senior Director, Commercial APAC will lead Emma’s commercial strategy across the Asia‑Pacific region, driving revenue, margin and brand trust. Reporting to global leadership, this role combines strategic vision with disciplined execution to build a profitable, scalable sleep brand.

Key responsibilities

• Own end‑to‑end commercial growth strategy for APAC, balancing online and offline channels.
• Scale emerging markets into sustainable growth engines while optimizing mature markets.
• Develop omnichannel presence, including wholesale and Emma‑branded stores.
• Collaborate with Product, Marketing and Operations to deliver a regionally tailored customer experience.
• Drive EBIT, top‑line growth and NPS as primary success metrics.
• Build and mentor a high‑performing regional commercial team and empower country managers.
• Foster a cost‑conscious, customer‑centric, execution‑driven culture.
• Represent the region as a visible leader across hubs in Manila, Tokyo, Delhi, Shanghai and Seoul.

Required profile

• 15+ years of commercial leadership experience across APAC markets with full P&L ownership.
• Proven track record of profitable scaling across multiple markets and channels.
• Strong business acumen and strategic thought leadership.
• High openness to learn and adapt quickly to new best practices.
• Exceptional talent leadership, with experience developing senior leaders and succession pipelines.
• Fluent in English; additional regional language skills are a plus.

Required skills