Assistant Manager, Brand & Content Marketing – Sports

About the role

The Assistant Manager, Brand & Content Marketing – Sports will lead Disney+ sports campaigns across Southeast Asia, ensuring they resonate with consumers and drive business impact. Based in the Philippines, you will work closely with internal teams and external partners to deliver insight‑driven, high‑performing campaigns.

Key responsibilities

• Provide strategic direction and expertise for the end‑to‑end marketing of sports content on Disney+.
• Guide the full campaign lifecycle—from positioning and messaging to tactical execution, performance monitoring, and post‑release evaluation.
• Collaborate with internal stakeholders to design and manage innovative KOL, influencer, and fan‑community initiatives that blend traditional and digital media.
• Monitor budget efficiency and resource allocation across multiple titles, ensuring measurable ROI and disciplined financial management.
• Work across Integrated Marketing and cross‑functional teams to maximize synergy and impact for Disney+ titles.
• Partner daily with agencies to optimize creativity, efficiency, and measurable results.
• Champion Disney’s values of creativity, integrity, and inclusivity in all campaign activities.

Required profile

• Bachelor’s degree in marketing, business administration, public relations or a related field.
• Minimum five years of solid experience in sports marketing; experience in entertainment or content is a plus.
• Expertise in project planning and marketing cadence, ensuring timely campaign execution.
• Proven ability to work effectively within a matrixed organization and self‑motivate.
• Demonstrated capacity to thrive in a fast‑paced, collaborative environment.

Required skills

What we offer

• Opportunity to shape Disney+ sports content strategy across a dynamic region.
• Collaborative, inclusive workplace that values continuous learning and development.
• Access to Disney’s global brand resources and creative expertise.