SEO Specialist – Remote Full‑Time

About the role

Trademark Hardware, a US‑based direct‑to‑consumer company specializing in commercial door hardware, is looking for a hands‑on SEO Specialist to lead organic search growth and recover lost Google Shopping visibility. This remote, full‑time position works closely with the CEO and the in‑house web team.

Key responsibilities

• Diagnose and fix Google Merchant Center issues causing a 50% drop in Shopping clicks.
• Correct product‑feed brand attribution and ensure accurate data in the X‑Cart platform.
• Audit and optimize top organic landing pages to improve CTR and rankings for high‑volume category keywords.
• Produce weekly SEO performance reports covering rankings, traffic, and conversions.
• Develop and execute content and link‑building strategies targeting buyer‑intent and informational queries.
• Enhance technical SEO aspects such as Core Web Vitals, schema markup, site speed, and mobile UX.
• Monitor Google Search Console and GA4, addressing issues proactively.

Required profile

• 5+ years of SEO experience for ecommerce brands.
• Proven ability to recover Google Shopping visibility drops.
• Self‑directed, organized, and proactive problem‑solver.
• Strong written English for a US audience.

Required skills

• Google Merchant Center
• Google Shopping
• Google Search Console
• Google Analytics 4 (GA4)
• Technical SEO (schema markup, Core Web Vitals, site speed, mobile UX, internal linking)
• On‑page SEO (title tags, meta descriptions, keyword research, content optimization)
• Familiarity with ecommerce platforms (X‑Cart, Shopify, etc.)