Product Support Officer
RCBC · Makati
Description du poste
About the role
The Product Support Officer will act as the bridge between data‑driven insights and the customer‑facing brand experience, supporting product innovation and multi‑channel marketing within a banking environment.
Key responsibilities
- Formulate first‑level product and service strategies to grow the deposit portfolio.
- Design and execute data‑driven campaigns that improve acquisition and retention.
- Manage the end‑to‑end digital onboarding experience and monitor product performance.
- Provide branches with lead profiles, industry trends, and best‑practice guidance.
- Champion customer experience excellence across digital and physical touchpoints.
- Oversee customer portfolios, after‑sales support, and escalated issues.
Required profile
- Bachelor’s degree in Business, Marketing, or a related field.
- Minimum 5 years of experience in product development support, product management, or marketing.
- Experience in financial services (FinTech/Banking) or FMCG is highly preferred.
- Ability to thrive in a regulated environment with a continuous‑improvement mindset.
Required skills
- Proficiency in product marketing, digital strategy, and brand management.
- Understanding of advertising and marketing communications (MarCom).
- Familiarity with data‑driven decision‑making and digital onboarding workflows.
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RCBC
Makati
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