Marketing Director

About the role

The Marketing Director will lead the company’s growth initiatives by overseeing user acquisition, brand development, product commercialization, and digital performance marketing. Reporting to senior management, the role is accountable for driving sustainable revenue growth and optimizing customer relationship management strategies across all channels. The position requires a strategic mindset to align marketing activities with business objectives and to ensure measurable impact on the bottom line.

Key responsibilities

• Develop and execute user acquisition strategies to expand the customer base.
• Lead brand development initiatives to strengthen market positioning.
• Oversee product commercialization efforts to maximize market penetration.
• Manage digital performance marketing campaigns across channels.
• Implement and optimize CRM processes to enhance customer engagement.
• Leverage CRM data to personalize marketing communications.
• Coordinate with product teams to align commercialization plans.
• Monitor and report on key performance indicators to refine tactics.

Required profile

Required skills