Digital Marketing Specialist

About the role

The Digital Marketing Specialist plans, executes and optimises campaigns across social media, search, email and website channels to boost brand awareness, generate leads and support business growth. The role works closely with cross‑functional teams to create engaging content, monitor performance and refine strategies for measurable results.

Key responsibilities

• Develop, implement and manage digital marketing campaigns across social media, search engines, email, websites and other platforms.
• Create and manage engaging digital content such as social posts, email campaigns, website updates, blogs and marketing materials.
• Plan content calendars, publish posts and engage with online communities to maintain the company’s social media presence.
• Monitor, analyse and optimise campaign performance using analytics tools and provide actionable insights.
• Support lead generation initiatives through digital channels and marketing automation.
• Optimise website content and landing pages for user experience, SEO performance and conversion rates.
• Coordinate with internal stakeholders and external agencies on creative assets, campaign execution and digital initiatives.
• Conduct market research, competitor analysis and track digital marketing trends to identify new opportunities.
• Prepare performance reports and present recommendations to improve marketing effectiveness.
• Ensure brand consistency across all digital platforms and support product launches, corporate campaigns and events.

Required profile

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration or a related field.
• Minimum 2–3 years of experience in digital, social media or content marketing.
• Excellent copywriting, communication and content‑creation abilities.
• Strong analytical mindset with the ability to interpret data and optimise performance.
• Highly creative, organised and capable of managing multiple campaigns simultaneously.
• Experience in the insurance or financial services industry is an advantage but not required.

Required skills

• Facebook
• LinkedIn
• Instagram
• Google Ads
• SEO
• SEM
• Email Marketing
• Google Analytics
• Meta Business Suite
• LinkedIn Campaign Manager
• Canva
• Adobe Creative Suite