Communications Specialist

About the role

The Communications Specialist is responsible for developing and executing strategic external communications that strengthen Sun Life’s brand, enhance client engagement, and support business growth. The role creates compelling content and communication programs across client communications, marketing campaigns, and key opinion leader (KOL) partnerships to ensure consistent, impactful, and audience‑centered storytelling.

Key responsibilities

• Develop and review client‑facing communication materials across multiple channels to keep clients informed, engaged, and connected with the Sun Life brand.
• Support issue and crisis communications by creating clear, accurate, and timely materials such as social media advisories, emails, and FAQs.
• Write and distribute press releases, media materials, executive messaging, and campaign narratives to increase awareness of Sun Life’s products, services, and thought leadership.
• Produce communication assets for product launches, brand campaigns, corporate initiatives, events, and marketing programs across owned, earned, and paid channels.
• Plan and execute key opinion leader and influencer engagement programs to extend campaign reach and strengthen brand credibility.
• Collaborate with internal teams and external agencies to plan and execute communication activities, ensuring seamless campaign delivery.
• Provide communication counsel and recommendations to stakeholders based on audience needs and campaign objectives.

Required profile

• Graduate of Communications, Marketing, or a related field.
• Over five years of experience in public relations and corporate communications.
• Extensive experience writing for digital platforms.
• Experience working in an agile delivery environment is a plus.